Project : UI/UX

Client : L. D. Mueseum

Tools : Photoshop, Figma, Illustrator

Preview : ldmuseum.co.in

Project : Brochure Design

Client : Karnavati University

Tools : Illustrator, InDesign

Project : Publication

Client : AVANT GARDE

Tools : Illustrator, InDesign

Project : YETI

Tools : Photoshop, Figma

Preview : YETI

Project : Publication

Client : Sidney Sheldon Books

Tools : Photoshop, Illustrator

Project : Visual Identity

Client : True Hue

Tools : Adobe Illustrator, Photoshop & Indesign

Target Audience

16 to 30 (‘Gen Z’ & ‘Millennial’s’)

Demography

Middle Class to Higher Middle Class

Persona Target

People from the makeup and beauty industry, influencer and students who need a hassle-free routine of good ingredients.

Project Concepts

• Multi brand Outlet - Gender-neutral brands - Have the same mission and vision as the brand

• 360 advertising of a cosmetic store - study approach of the store - how can it be made genderless or gender neutral

• Create a brand with a gender neutral approach

Scope

The scope of gender-neutral cosmetic brands is promising, as they address the needs and desires of a growing segment of consumers who seek to express themselves through beauty in a more inclusive and authentic way.

Project Deliverables

• Branding and visual identity

• Brand guide book

• Mockups

• Packaging

Project : Branding and Packaging Design

Client : WINK IT

Tools : Adobe Illustrator, Photoshop

What is an eyeliner stamp ?

The Quick Flick founder, Iris Smit. A 23-year-old developed, eyeliner stamp that creates the perfect 'cat eye' look in just minutes, an effect that usually requires a great deal of time, precision and patience.

Target audience?

Females with the age group starting from 15 yrs and above .

Problem statement

• Applying eyeliner is time consuming
• Requires skills

• Tedious process

Proposition

• Eliminate the meticulousness of eyeliners
• Give streamlined and symmetrical eyeliner finish
• Ease the eye makeup routine

• Use natural pigments and thickeners to protect the eyelids

Tone of voice

• Practical
• Admirable
• Exciting